Clarify the Win!

Andy Stanley's has a Podcast out Practically Speaking that gives 7 practices for effective ministry. The First practice is "Clarify the Win" What are you after to call your program a win. Is it when a person comes to faith in Jesus a win?
Is it a win when a person starts serving in ministry? Is it a win when a person
gets involved in a small group for fellowship and community. Each of these can be wins but each program needs to clarify the win so they can reach the goal they need to too be successful. So many churches try to do everything and never accomp,lish anything. Have each ministry Clarify what a win looks like.